LAND and IKON present DIGITAL LANDSCAPE at Milano Digital Week 2020
How can digital technologies improve the future transformation to make cities and landscapes more liveable, climate-proof, and resource-efficient by reconnecting people with nature?
The 2020 edition of the Milano Digital Week, entitled Transformed City, is online for the first time. LAND and IKON catch this occasion of innovative context to present the digital potential and solutions we can immediately apply for the restart. In this time – suspended and speedy – more than ever, we are experiencing day by day the meaning of transformation and the potential of digitalization. The whole society is conscious of the need to rethink the future in the key of a “new life”, a new life capable of reconnecting people with nature, restoring space and time to restore biological ecosystems, and applying innovation as a tool to build economic and social development on a human scale, on a global level.
The “return to the future” lies in DIGITAL LANDSCAPE.
Digital Landscape is the digital extension of landscape, intended as a place where nature, humans, and their products coexist and interact: a system in which the environment is integrated with a network of information, narrative, and experiential layers that enhance our senses and our ability to know and interact with the surrounding world.
Digital Landscape is a digital organism that operates perfectly with the natural ecosystem and is designed to measure and regulate environmental processes in synergy with its inhabitants.
The implementation of Digital Landscape is designed not only to improve the landscape experience and increase people’s environmental awareness but also to create a global network that monitors green infrastructure and helps to safeguard our planet’s nature and ecosystems.
Andreas Kipar and Enrico De Grassi will discuss these themes, presenting the digital landscape projects designed by LAND and IKON in partnership, the knowledge and new results of the work of the LAND Research lab, and the potential in the field of innovation where IKON leads.
Starting from the experience of Collio XR project in Friuli Venezia Giulia, through videos and interviews with landscape architects, local institutions and stakeholders, with the moderation by the Director of LAND research lab Andrea Balestrini, Andreas Kipar (Landscape Architect, Co-Founder and CEO LAND) and Enrico Degrassi (Co-Founder and CEO IKON) will deep the content analyzing their ecological, economic, social and innovative aspects. The realized experience is the base of the actual development in Russia and the Middle East.The debate is multidisciplinary thanks to the contributions of Roberta De Martin (Presidente della Fondazione Cassa di Risparmio di Gorizia), Matteo Pedaso (Urbanista, Direttore Pianificazione Strategica e Partner LAND), Daniele Sergon (Sindaco di Capriva del Friuli), Carlo Rossi (Project Manager IKON), Mina Fiore (Architetto Paesaggista), and many other interventions.











