IBA'27 Fellbach "AGRICULTURE meets MANUFACTURING"

Germany

“AGRICULTURE meets MANUFACTURING” is an official project of the International Building Exhibition StadtRegion Stuttgart 2027 (IBA’27). Developed for the city of Fellbach through an Integrated Action Plan, the project draws on applied research and local stakeholder engagement to envision a new landscape model for the Stuttgart Metropolitan Region—one that makes climate adaptation and quality of life tangible through spatial design. At the heart of the project lies a fundamental goal: to relearn how to live with the landscape by building new relationships—between agriculture and industry, between people and nature.

“AGRICULTURE meets MANUFACTURING” is an official project of the International Building Exhibition StadtRegion Stuttgart 2027 (IBA’27). Developed for the city of Fellbach through an Integrated Action Plan, the project draws on applied research and local stakeholder engagement to envision a new landscape model for the Stuttgart Metropolitan Region—one that makes climate adaptation and quality of life tangible through spatial design. At the heart of the project lies a fundamental goal: to relearn how to live with the landscape by building new relationships—between agriculture and industry, between people and nature.

Located between Stuttgart and the center of Fellbach, one of Baden-Württemberg’s largest wine-growing municipalities, the 110-hectare project area is uniquely positioned. On one side of the heavily trafficked Stuttgarter Straße lie intensively cultivated agricultural lands with nurseries, orchards, and vegetable farms. On the other side stands Fellbach’s largest industrial zone. Here, agriculture meets industry, forming a “landscape of possibility” that is being strategically reimagined through planning, scientific inquiry, and inclusive dialogue.

The proposal for an “AgriPark” activates this productive landscape through Nature-Based Solutions, recreational routes, and a mixed-use design that makes its productivity visible and experiential. Three key spatial typologies—AgriMarkt, AgriLab, and AgriReservat—are designed as flexible spaces responding to diverse needs: from recreation and local food markets to climate resilience, biodiversity, and experimental research.

The Integrated Action Plan developed for Fellbach explores a range of future-oriented themes: how to harmonize agricultural and industrial use in urban contexts, how to unlock synergies through mixed land use, how to enhance local food production and optimize land use, and how to imagine new typologies for the workspaces of tomorrow.

A series of informative and participatory events brought together business owners, farmers, and private landowners to co-develop concepts and strategies that are not only ecologically and economically viable, but also culturally and architecturally appropriate.

The result is a vision of the Productive Urban Landscape—a spatial network that supports new forms of productivity. But productivity here is not defined by economic output alone: it also encompasses ecological health, social value, and cultural meaning.

Fellbach’s situation is emblematic of many places across Germany, where land scarcity, energy transitions, land-use conflicts, and labor shortages converge. In the face of globalization, climate change, and digitalization, these territories share similar pressures. Formats like IBA’27, which center local voices and recognize the latent potential of landscapes, can help drive a sustainable paradigm shift—and integrated planning instruments like this Action Plan are essential tools in that transformation.

Read more about the project here.

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