Unveiling the "Nature-Factory Manifesto" at WEF 2025 in Davos
What if private companies become “Factories of Nature”?
At the 2025 World Economic Forum Annual Meeting in Davos, LAND and Porsche Consulting will unveil the groundbreaking "Nature-Factory Manifesto." This bold initiative envisions private companies transforming into “Factories of Nature,” embracing the role of resource producers rather than resource consumers. The event will take place at the Steigenberger Icon Grandhotel Belvédère on January 22nd, 2025, from 12:00 to 2:00 PM.
The “Nature-Factory Manifesto”
Co-created by Porsche Consulting and LAND, under the leadership of Andreas Kipar, member of the World Economic Forum’s Task Force for Nature Positive Cities, this manifesto showcases how businesses can actively contribute to sustainable urban development by adopting nature-positive principles. The concept promotes a shift in mindset, positioning companies as enablers of cities’ green transitions and contributors to nature-positive spatial transformations.
Central to this initiative is the introduction of “Return on Nature”—a transformative metric designed to redefine sustainability as a competitive advantage rather than a compliance measure. By moving away from traditional notions of compensation and restitution, “Return on Nature” focuses on innovation, meaningful impact, and long-term value creation.
A Paradigm Shift
The “Nature-Factory Manifesto” transfers the framework of nature-positive landscapes to private companies, envisioning a future where humanity evolves from being a consumer of planetary reserves to a producer of resources. This approach not only fosters environmental resilience but also drives profitability and competitive differentiation.
Join the Conversation
We invite you to join us in Davos to explore how this visionary approach can reshape industries, landscapes, and the future of our planet. Together, we aim to inspire a global movement toward a nature-positive future.
Event Agenda:
- 12:00 – 12:15: Welcome
- 12:15 – 12:30: Introduction by Cristina Gómez Garcia-Reyes, Lead, Urban Innovation, Business Development, World Economic Forum
- 12:30 – 13:00: Concept presentation by Josef Nierling, CEO Porsche Consulting Italy
- 13:00 – 13:30: Panel discussion with Andreas Kipar, LAND Co-Founder and CEO, member of the WEF Nature-Positive Cities Task Force, and Andrea Illy, Chairman of illycaffè S.p.A., moderated by Andrea Cabrini, Class CNBC Director Italy
- 13:30 – 14:00: Networking and light lunch
If you are interested to know more, contact us at communication@landsrl.com.
Stay tuned!
Date
9 January 2025
People
Federico ScopinichJens HoffmannAndreas KiparValentina GaliuloNikolas Neubert
Office
