Rethinking the Future: towards an Economy of Nature
On Corriere della Sera - Pianeta 2030, Andreas Kipar explores the paradigm shift viewing Nature as an investment, capable of generating tangible market value through new Private-Public Partnerships and making it a key driver of corporate competitiveness.
While major industries scale back their commitment to renewables and cut green investments, some leading players double their efforts on sustainability, recognizing the biggest market shift of our time: Natural Capital as an investable asset.
With the Nature-Factory Manifesto, presented alongside Porsche Consulting Italia at the Annual Meeting of the World Economic Forum, we are rethinking the future with Nature-Positive business models that make long-term sustainability visible and measurable through Natural Capital Accounting.
Only through a shared “Nature Strategy”, uniting governments, cities, and companies, can we ensure a balanced world for future generations.
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