Nature production as a strategy for economic development

The current economic, geopolitical, and social situation calls for a radical paradigm shift, moving beyond traditional business models and embracing the competitive value of Natural Capital.

Andreas Kipar explores this topic on the marketing and retail magazine Mark Up, highlighting the potentialities of Nature-Factory Manifesto, presented at the latest Annual Meeting of the World Economic Forum.

As economic and urban development must be reimagined through a comprehensive approach, new Nature-Positive public-private partnerships can make sustainability an integral part of the production cycle and a pillar of growth. By transforming companies from consumers into producers of Nature, benefits will improve the economy and communities’ quality of life, securing a future of prosperity and well-being for generations to come.