Strategic Campus Development Framework, Schaeffler Areal Herzogenaurach

Production facilities are often large-scale fragments within the urban fabric. They shape microclimates, mobility patterns, the perception of place, and the relationship between companies, employees, and the surrounding city. This is where LAND’s integrated approach comes into play: through a holistic Nature-Positive campus strategy that brings together industrial use, open space, mobility, ecology, and quality of stay.

For the Schaeffler site in Herzogenaurach, LAND Germany developed a comprehensive development framework for buildings, open spaces, and mobility areas – from the overarching vision to concrete spatial and object planning. The campus is re-read as a connected landscape: a place to work, a living environment, and a piece of climate-active infrastructure.

At the heart of the strategy lies the guiding concept “The Musical Pentagram” – a spatial and procedural framework supported by a ten-step toolbox that translates vision into action. Like a composition, functional, ecological, and social elements are orchestrated to bring the “rhythm of nature” back into the industrial fabric.

Measures range from the de-sealing and regeneration of surfaces, to temporary and permanent planting schemes, biodiversity enhancement, and climate adaptation, as well as the creation of attractive recreational and social spaces for employees and visitors. Green and blue infrastructures are deliberately deployed as cooling elements, retention areas, and connective open spaces.

LAND does not see industrial sites as isolated production islands, but as active components of the urban and regional ecosystem. The campus thus becomes a learning space for sustainable transformation – visible, tangible, and measurably effective.