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Conveying identity and offering an inspiring experience through sustainable landscape

LAND Italia, LAND Germany and LAND Suisse support its clients in the definition of a long-term corporate vision, where sustainability, environmental responsibility and landscape play a central role. Every design is based on the careful use of existing resources, materials and the provision of sustainable energy. All these factors equally aim to create healthy working places that encourage social interactions and provide a calming setting.

 

Corporate & retail

Conveying identity and offering a pleasant experience through the wise use of nature

 
 
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Nespresso Flagship Store, Cannes (France), 2017

  • Client: Nespresso SA
  • Partner: HW Style SrL
  • Service: from concept design to construction
  • Area size: 500 mq
  • Team: Martina Conti, Andreas Kipar, Cecilia Ricci, Federico Scopinich

In the Nespresso stores of 2nd generation, Sustainability and Green Theme’s attention, is integrated in a model to be followed and in an innovation technology. The purpose, in the new flagship stores, is enhancing the sustainability perception through the presence of greenery and the recreation of the Tropical forest ecosystem. The taste and the coffee aroma are also included in the Landscape Approach Ideology based on: positivity, uniqueness, and authenticity. This is the atmosphere that LAND Group aims to contribute to the Nespresso Stores of 2nd generation linking the richness and the prosperity of a garden to new communication spaces of the coffee brand. The ‘capsule garden’ has been designed as an autenthic experience inside the coffee world. It is friendly, domestic and scalable and it wants to reveal the essence inside the coffee capsule. The tropical forest gives the visitor a unique sensation. The rays of sunlight are filtered from the tree foliage in a game of sunbeams recreating an ancestral magical atmosphere.

 
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Caselle Shopping & Leisure Village, Caselle Torinese (Turin, Italy), 2015 - ongoing

  • Client: AEDES SiiQ S.p.A., Praga Service Real Estate S.r.l.
  • Partner: R&P Engineering, Design International
  • Service: Preliminary design
  • Area size: 45 ha
  • Team: Claudia Grassi, Georgia Karsioti, Andreas Kipar, Shirly Mantin, Valeria Pagliaro, Giovanni Sala, Gabriele Tononi

Caselle Shopping & Leisure Village project in Caselle Torinese uses an innovative methodological approach, applies several best practices and stands out for the intelligent management of open spaces. The aim of the project is to develop the intervention in the most balanced and sustainable way, establishing links with natural, cultural and social spheres. The design, in fact, aims to connect and unify landscape, infrastructureand architectural works, with the peculiarities of the territory. The new sub-fund intends to overcome the traditional concept of the “shopping mall”, characterized by the single function, andintegrates the purely commercial activities with other different functions. The idea is to create a “concrete urban reality”. The project is articulated in differents areas characterized by a strong identity, but harmoniously integrated: green infrastructure, green connective, parking , green roofs, Small Important Park and Ring. The developed insights have the purpose of improve the orientation and use of spaces and paths, whilst at the same time providing comfort and security to the visitor.

 
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Headquarter ThyssenKrupp, Essen (Germany), 2007 - 2010

  • Client: ThyssenKrupp AG represented by Thyssenkrupp Real Estate
  • Partner: JSWD Architekten (Cologne)
  • Area size: 20 ha

ThyssenKrupp returned to its historic location with the construction of its group headquarters for 2,000 employees in Essen.

In addition to the actual headquarter, a centrally located open plan campus is surrounded by various management companies, a conference centre, a day care centre, a hotel and a management academy. The open space concept reacts to the award-winning design, developed by JSWD architects (Cologne) and Chaix & Morel (Paris), and integrates the site into the already existing plans within the so-called Krupp Belt. The connection between the park and the headquarter is exactly the same via Berthold-Beitz-Boulevard. The campus with the central water axis has been designed in an open way and can be visited by the public. The fast business paths connect the most important points of reference in a direct way. The whole area is contained like a green passe-partout.

 
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Diesel Headquarter, Breganze (Vicenza, Italy), 2006 - 2010

  • Client: Jacobs Spa / Diesel Spa 
  • Partner: Arch. Pierpaolo Ricatti
  • Area size: 8 ha
  • Team: Andreas Kipar, Shirly Mantin, Luca Manzocchi, Simone Marelli, Leonardo Oprandi

The new headquarter of Diesel is located in the typically hilly landscape of Berganze, Vicenza region. The building has been set into the site at a half-hypogeal level. The green spaces design originates from reading the historical and contemporary landscape typologies, letting its traces influence the project to create a relationship between nature and architecture.

A mediation between this new architecture and the context is defined by a large green border that’s enhanced by the shape of the ground’s morphology. The new buildings are placed in sequence and define an articulated system of visuals inside and outside the area, completed with rich vegetation of native and naturalized species. Because of this the buildings are cushioned and a pleasant and protected environment is defined by a series of hills and green shields.

 
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UniCredit Bank Austria Campus, Wien (Austria), 2012 - ongoing

  • Client: Domus Facility Management GmbH represented by atelier prodreca (Vienna)
  • Area size: 7.3 ha
  • Team: Nadine Calaminus-Tölle, Andreas Kipar, Uwe Schönherr

There is a strong relation in-between the open spaces of the UniCredit Bank Austria Campus and the landscape of Vienna. The landscape layout of the design was inspired by elements from the local environment, such as the landscaped planting - the traditional Viennese forest with groves, planting structures, topographic levels and water elements. The project of the UniCredit Bank Austria Campus consists of a main urban boulevard with several side-areas and four, green inner courtyards inspired by the very Viennese forest pattern. The boulevard presents a public character whilst the courtyards are more protected and private.

 
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KM ROSSO Science and Technology Park, Bergamo (Italy), 2008

  • Client: Brembo s.p.a./ River s.p.a.

Jean Nouvel’s Studio designed a comprehensive project for Kilometrorosso, conceived as a landmark alongside the Milan-Venice highway. A red wall along the highway gives identity to the project. The wall also protects the buildings surrounded by the park’s vegetation, while light shines through the transparent geometry of the buildings creating an informal softness of the greenery.

It is a continuous green system, completely pedestrian, that draws the initial inspiration from the Kilometrorosso itself. The strong connection between the red wall, the language of car racing, speed and the high technological vocation of the whole architectural complex all contributed to the vision of this project.

More projects: Biella IT, Gli Orsi; Brescia IT, Freccia Rossa; Essen D, Krupp Park - Kronenberg Center; Faenza IT, Lifestyle Village Le Perle; La Spezia IT, Le Terrazze; Milan IT, Alfa Romeo Park-Iper Portello; Milan IT, Carosello Shopping Center; Milan IT, Castelletto Park; Milan IT, Corso Como; New York USA, Nespresso Madison Flagship Store; Padova IT, Venetocity; Rimini IT, Ex Colonia Murri - Rimini & Rimini; Venice IT Valecenter; Verona IT, Ex Cartiere Verona; Verona IT, WTC Adige City.