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Press Release


Andrea Kuepfer

Ingo Kanehl and Andreas Kipar in Hamburg last Saturday presented the winning project of Beiersdorf Factory 1 competition!

“Open spaces create a variety of additional qualities, such as space for residents, meeting points and ecological added value, which can be used in different ways”: Susanne Gombert, General Manager at LAND Germany, talks about the winning concept design developed with ASTOC ARCHITECTS AND PLANNERS for the new Eimsbüttel district in Hamburg.

The 3.4 hectare site of Beiersdorf’s factory in Eimsbüttel will be finally transformed into a new lively urban residential neighbourhood, where “free spaces have to be created to take on a variety of functions, and consequently to create an identity”.

Starting from the three main principles of permeability, diversity and independence, already developed in various LAND’s international projects (i.e. Milan, Essen, Moscow) , the new quarter will integrate existing and new buildings linked to traffic-free green open spaces, children’s play areas and water features, whilst establishing strong connections with the surrounding urban environment .

“The challenge is to make the district as green as possible despite high density” (S. Gombert)

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